A vibrant, pink-flowered cultivar, Calluna vulgaris ‘Beauty Ladies® Roze’ produces masses of rose-coloured blooms from late summer through autumn. This compact evergreen shrub maintains its tidy shape with minimal effort and adds bold seasonal colour to pots, window boxes, and borders. Like all ‘Beauty Ladies®’ varieties, it’s bred for garden performance – with strong stems, prolonged flowering, and excellent resilience.

Calluna vulgaris ‘Beauty Ladies® Roze’, commonly known as Pink Heather, is a cheerful highlight in late-season plantings and a reliable staple in acidic gardens.

Evergreen perennial

Bushy

Flowers: August – October Foliage: Year-round

Scientific Name
Calluna vulgaris ‘Beauty Ladies® Roze’ (roze = pink in Dutch)

Common Name
Pink Heather, Heather

Origin
Native to Europe and western Asia; this white-flowered selection bred for tidy form and flower longevity

Pruning Tips
Trim lightly in early spring to maintain a compact, bushy shape

Wildlife Value
Good source of late nectar for bees and pollinators

Positioning
Full sun. Best in rockeries, gravel gardens, and heather beds with acidic soil

Water
Keep moist while young. Tolerant of short dry spells once rooted, but dislikes soggy conditions

Soil
Well-drained, acidic or ericaceous soil preferred

Food
Feed in spring with ericaceous fertiliser to maintain vigour and leaf colour

Pet-safe
Generally considered non-toxic to pets

Sprouts Top Tips
For an eye-catching seasonal display, pair with soft grasses, silver-foliage plants like Senecio cineraria, or contrast against deep reds and purples for a painterly mix of colour and texture. Looks especially effective in bold groupings or colour-themed drifts.