With vibrant red-pink flower spikes and dense, evergreen foliage, Calluna vulgaris ‘Beauty Ladies® Rood’ is a bold addition to late-season displays. Part of the renowned ‘Beauty Ladies®’ range, this variety is known for its long flowering period, compact growth, and strong colour retention. Perfect for pots, edging, or mass planting in acidic soil.

Calluna vulgaris ‘Beauty Ladies® Rood’, commonly known as Red Heather, brings a fiery pop of colour to borders and containers in late summer and early autumn.

Evergreen perennial

Bushy

Flowers: August – October

Foliage: Year-round

Scientific Name
Calluna vulgaris ‘Beauty Ladies® Rood’ (rood = red in Dutch)

Common Name
Red Heather, Heather

Origin
Species native to Europe and western Asia; this red-flowered cultivar bred in the Netherlands

Pruning Tips
Lightly trim flowered stems in early spring – avoid cutting into woody base

Wildlife Value
A favourite of bees and hoverflies for late nectar

Positioning
Full sun in well-ventilated, open sites. Good for borders, container displays, and as ground cover

Water
Water during dry spells in the first year. Avoid waterlogging in winter

Soil
Free-draining, acidic soil preferred. Use ericaceous compost for pots and raised beds

Food
Feed in spring with a slow-release ericaceous fertiliser

Pet-safe
Generally considered non-toxic to pets

Sprouts Top Tips
Looks stunning in combination with white and silver-toned plants for a vibrant contrast. Great for bee-friendly patio pots and doorstep displays.